{"slug":"2026-08-06-what-came-back","title":"The praise came back. The complaints mostly didn't.","generated_at":"2026-08-07T06:43:36Z","source":{"environment":"production","note":"Every review our scraper recorded as gone from a listing between 2026-07-16 and 2026-07-19, split by whether it is on that listing today. \"Kept off\" means we have not seen it return; it says nothing about why, and Shopify has not published a per-review account. The two comparison populations are removals we recorded between 2026-05-03 and 2026-07-07 (ordinary attrition) and between 2026-07-07 and 2026-07-16, the week after Shopify announced a review-integrity sweep on 6 July 2026. 1-2 May 2026 are excluded from all three: that spike is our own first full rescrape recording every already-missing review at once. Category and size cells are reported only above 3000 reviews held and 200 removals, so no cell is one app. Reviewer-level cuts exclude Shopify's default store names, which merge thousands of un-renamed shops into one fictional reviewer. Account status is judged only by reviews the event did not touch, because a reviewer whose whole footprint was swept up would otherwise be classified as gone by the very outcome being explained. The quoted reviews are hand-copied and sanitised."},"metrics":{"still_missing":70161,"came_back":73670,"removed":143831,"kept_off_pct":48.8,"one_star_kept_off":"69.1","five_star_kept_off":"47.6","one_star_back":"30.9","five_star_back":"52.4","return_ratio":"1.7","criticism_lost":5598,"criticism_removed":8212,"ordinary_spread":"2.1","sweep_spread":"2.9","accident_spread":"21.5","ordinary_kept_off":59.8,"sweep_kept_off":78.9,"empty_low_kept_off":"52.6","empty_five_kept_off":"40.9","empty_n":192,"paired_low_kept_off":"67.6","paired_five_kept_off":"44.4","paired_apps":1846,"reach_one_app":"43.5","reach_widest":"98.5","reach_widest_label":"25+","reach_widest_low":"100.0","cat_lowest_removed":"10.3","cat_highest_removed":"17.1","cat_count":63,"cat_worst_return":"74.8","cat_worst_return_name":"Product feeds","cat_best_return":"28.4","cat_best_return_name":"Event booking","size_small_kept_off":"75.2","size_large_kept_off":"34.4","size_small_removed":"14.7","size_large_removed":"12.7","size_small_label":"under 10","size_large_label":"5,000+","solo_event_low":"70.8","solo_event_five":"41.5","solo_event_gap":"29.3","solo_event_low_n":2622,"solo_ordinary_gap":"3.5","solo_sweep_gap":"1.3","solo_one_star_ci_low":"69.8","solo_one_star_ci_high":"73.5","solo_five_star_ci_low":"41.0","solo_five_star_ci_high":"42.0","churn_solo_low":"21.13","churn_solo_five":"20.47","churn_multi_low":"2.99","churn_multi_five":"6.3","churn_solo_low_n":11495,"paired_accounts":2460,"paired_same_fate":2358,"paired_same_fate_pct":95.9,"paired_only_low":28,"paired_only_five":15,"alive_removed":43499,"alive_kept_off":"21.9","alive_low":"30.6","alive_five":"21.8","alive_gap":"8.8","dark_removed":7212,"dark_kept_off":"96.9","dark_gap":"0.7","unseen_removed":92001,"unseen_kept_off":"57.4","unseen_gap":"21.9","dark_share_of_missing":10.1,"sync_accident":"28.6","sync_ordinary":"48.1","sync_sweep":"16.5","strata_min_gap":"15.6","strata_max_gap":"23.0","strata_min_gap_alive":"5.5","arrived":42099,"arrived_median_age":804.0,"arrived_pct_empty":"16.2","arrived_median_len":99.0,"arrived_peak_year":2024,"arrived_peak_ratio":"1.61","arrived_oldest_year":2014,"corpus_median_len":110.0,"gone_median_len":181.0,"gone_pct_dropship":"2.47","corpus_pct_dropship":"0.42","gone_pct_url":"0.65","corpus_pct_url":"0.13","back_median_len":123.0,"top_lift_word":"dropshipping","top_lift":"7.16","days_since_event":19},"charts":{"star_regimes":[{"regime":"accident","rating":1,"removed":6705,"kept_off":4630,"pct_kept_off":"69.1"},{"regime":"accident","rating":2,"removed":1507,"kept_off":968,"pct_kept_off":"64.2"},{"regime":"accident","rating":3,"removed":1788,"kept_off":991,"pct_kept_off":"55.4"},{"regime":"accident","rating":4,"removed":5524,"kept_off":2447,"pct_kept_off":"44.3"},{"regime":"accident","rating":5,"removed":128307,"kept_off":61125,"pct_kept_off":"47.6"},{"regime":"ordinary","rating":1,"removed":1295,"kept_off":803,"pct_kept_off":"62.0"},{"regime":"ordinary","rating":2,"removed":235,"kept_off":135,"pct_kept_off":"57.4"},{"regime":"ordinary","rating":3,"removed":408,"kept_off":204,"pct_kept_off":"50.0"},{"regime":"ordinary","rating":4,"removed":1921,"kept_off":1087,"pct_kept_off":"56.6"},{"regime":"ordinary","rating":5,"removed":44993,"kept_off":26969,"pct_kept_off":"59.9"},{"regime":"sweep","rating":1,"removed":522,"kept_off":427,"pct_kept_off":"81.8"},{"regime":"sweep","rating":2,"removed":57,"kept_off":46,"pct_kept_off":"80.7"},{"regime":"sweep","rating":3,"removed":74,"kept_off":51,"pct_kept_off":"68.9"},{"regime":"sweep","rating":4,"removed":473,"kept_off":367,"pct_kept_off":"77.6"},{"regime":"sweep","rating":5,"removed":16873,"kept_off":13318,"pct_kept_off":"78.9"}],"size_gap":[{"bucket":"under 10","ord":1,"apps":7265,"held":"22060.0","removed":"3247.0","pct_removed":"14.7","pct_kept_off":"75.2"},{"bucket":"10-49","ord":2,"apps":2790,"held":"60513.0","removed":"8837.0","pct_removed":"14.6","pct_kept_off":"69.0"},{"bucket":"50-199","ord":3,"apps":1406,"held":"141783.0","removed":"19123.0","pct_removed":"13.5","pct_kept_off":"63.4"},{"bucket":"200-999","ord":4,"apps":657,"held":"279825.0","removed":"40582.0","pct_removed":"14.5","pct_kept_off":"50.5"},{"bucket":"1k-5k","ord":5,"apps":167,"held":"340663.0","removed":"47577.0","pct_removed":"14.0","pct_kept_off":"43.0"},{"bucket":"5,000+","ord":6,"apps":17,"held":"175803.0","removed":"22298.0","pct_removed":"12.7","pct_kept_off":"34.4"}],"category_removed":[{"category":"Search and filters","apps":84,"held":"5482.0","removed":"937.0","pct_removed":"17.1","pct_kept_off":"62.4"},{"category":"Dropshipping","apps":342,"held":"41622.0","removed":"6969.0","pct_removed":"16.7","pct_kept_off":"65.9"},{"category":"Mobile app builder","apps":69,"held":"4242.0","removed":"709.0","pct_removed":"16.7","pct_kept_off":"46.5"},{"category":"Blogs","apps":106,"held":"4661.0","removed":"769.0","pct_removed":"16.5","pct_kept_off":"62.5"},{"category":"Image editor","apps":153,"held":"6567.0","removed":"1085.0","pct_removed":"16.5","pct_kept_off":"58.1"},{"category":"Pricing optimization","apps":99,"held":"3259.0","removed":"530.0","pct_removed":"16.3","pct_kept_off":"54.2"},{"category":"Bulk editor","apps":167,"held":"8382.0","removed":"1322.0","pct_removed":"15.8","pct_kept_off":"56.3"},{"category":"SEO","apps":374,"held":"40805.0","removed":"6415.0","pct_removed":"15.7","pct_kept_off":"60.3"},{"category":"Accounts and login","apps":103,"held":"4802.0","removed":"747.0","pct_removed":"15.6","pct_kept_off":"47.4"},{"category":"Badges and icons","apps":132,"held":"12543.0","removed":"1957.0","pct_removed":"15.6","pct_kept_off":"51.8"},{"category":"Video and livestream","apps":139,"held":"5800.0","removed":"906.0","pct_removed":"15.6","pct_kept_off":"57.1"},{"category":"Abandoned cart","apps":154,"held":"12503.0","removed":"1937.0","pct_removed":"15.5","pct_kept_off":"56.4"},{"category":"Currency and translation","apps":98,"held":"19408.0","removed":"3011.0","pct_removed":"15.5","pct_kept_off":"43.1"},{"category":"Forms","apps":75,"held":"8495.0","removed":"1311.0","pct_removed":"15.4","pct_kept_off":"37.1"},{"category":"Navigation and menus","apps":68,"held":"10029.0","removed":"1543.0","pct_removed":"15.4","pct_kept_off":"53.0"},{"category":"Upsell and cross-sell","apps":306,"held":"29006.0","removed":"4416.0","pct_removed":"15.2","pct_kept_off":"50.2"},{"category":"Chat","apps":377,"held":"19986.0","removed":"3020.0","pct_removed":"15.1","pct_kept_off":"52.6"},{"category":"Wishlists","apps":81,"held":"4303.0","removed":"644.0","pct_removed":"15.0","pct_kept_off":"55.3"},{"category":"Order tracking","apps":126,"held":"16321.0","removed":"2438.0","pct_removed":"14.9","pct_kept_off":"53.4"},{"category":"Cookie consent","apps":24,"held":"6712.0","removed":"995.0","pct_removed":"14.8","pct_kept_off":"42.9"},{"category":"Fraud","apps":95,"held":"4900.0","removed":"723.0","pct_removed":"14.8","pct_kept_off":"57.3"},{"category":"Checkout - Other","apps":107,"held":"3414.0","removed":"497.0","pct_removed":"14.6","pct_kept_off":"58.8"},{"category":"Page builder","apps":203,"held":"29652.0","removed":"4318.0","pct_removed":"14.6","pct_kept_off":"46.2"},{"category":"Loyalty and rewards","apps":168,"held":"28880.0","removed":"4171.0","pct_removed":"14.4","pct_kept_off":"47.1"},{"category":"Order limits","apps":50,"held":"3079.0","removed":"436.0","pct_removed":"14.2","pct_kept_off":"42.9"},{"category":"Workflow automation","apps":151,"held":"16195.0","removed":"2307.0","pct_removed":"14.2","pct_kept_off":"54.4"},{"category":"Legal","apps":132,"held":"6066.0","removed":"849.0","pct_removed":"14.0","pct_kept_off":"39.5"},{"category":"Analytics","apps":473,"held":"16775.0","removed":"2333.0","pct_removed":"13.9","pct_kept_off":"57.6"},{"category":"Product variants","apps":217,"held":"36745.0","removed":"5092.0","pct_removed":"13.9","pct_kept_off":"36.3"},{"category":"Discounts","apps":395,"held":"25863.0","removed":"3557.0","pct_removed":"13.8","pct_kept_off":"51.3"},{"category":"Banners","apps":166,"held":"17358.0","removed":"2382.0","pct_removed":"13.7","pct_kept_off":"48.1"},{"category":"Invoices and receipts","apps":192,"held":"11781.0","removed":"1603.0","pct_removed":"13.6","pct_kept_off":"43.8"},{"category":"Print on demand (POD)","apps":144,"held":"5735.0","removed":"782.0","pct_removed":"13.6","pct_kept_off":"72.0"},{"category":"Countdown timer","apps":69,"held":"6091.0","removed":"821.0","pct_removed":"13.5","pct_kept_off":"57.1"},{"category":"Event booking","apps":62,"held":"9996.0","removed":"1346.0","pct_removed":"13.5","pct_kept_off":"28.4"},{"category":"Inventory optimization","apps":205,"held":"6330.0","removed":"847.0","pct_removed":"13.4","pct_kept_off":"46.4"},{"category":"Pop-ups","apps":171,"held":"32538.0","removed":"4344.0","pct_removed":"13.4","pct_kept_off":"38.7"},{"category":"Pricing quotes","apps":83,"held":"5934.0","removed":"793.0","pct_removed":"13.4","pct_kept_off":"34.8"},{"category":"Stock alerts","apps":83,"held":"11628.0","removed":"1551.0","pct_removed":"13.3","pct_kept_off":"40.5"},{"category":"Store data importer","apps":152,"held":"5539.0","removed":"736.0","pct_removed":"13.3","pct_kept_off":"65.6"},{"category":"Email marketing","apps":159,"held":"31337.0","removed":"4130.0","pct_removed":"13.2","pct_kept_off":"50.2"},{"category":"Marketplaces","apps":124,"held":"36837.0","removed":"4872.0","pct_removed":"13.2","pct_kept_off":"44.7"},{"category":"Pay later","apps":57,"held":"7768.0","removed":"1026.0","pct_removed":"13.2","pct_kept_off":"50.2"},{"category":"Ads","apps":194,"held":"36980.0","removed":"4851.0","pct_removed":"13.1","pct_kept_off":"42.4"},{"category":"Inventory sync","apps":228,"held":"7512.0","removed":"986.0","pct_removed":"13.1","pct_kept_off":"50.7"},{"category":"Affiliate programs","apps":118,"held":"14603.0","removed":"1894.0","pct_removed":"13.0","pct_kept_off":"44.0"},{"category":"Cart customization","apps":262,"held":"18601.0","removed":"2410.0","pct_removed":"13.0","pct_kept_off":"56.5"},{"category":"Product reviews","apps":215,"held":"92166.0","removed":"11999.0","pct_removed":"13.0","pct_kept_off":"37.6"},{"category":"Returns and exchanges","apps":95,"held":"7048.0","removed":"914.0","pct_removed":"13.0","pct_kept_off":"54.7"},{"category":"Wholesale","apps":72,"held":"7785.0","removed":"1012.0","pct_removed":"13.0","pct_kept_off":"36.6"},{"category":"Shipping rates","apps":177,"held":"6772.0","removed":"871.0","pct_removed":"12.9","pct_kept_off":"44.4"},{"category":"Product feeds","apps":108,"held":"4999.0","removed":"640.0","pct_removed":"12.8","pct_kept_off":"74.8"},{"category":"Digital products","apps":53,"held":"7337.0","removed":"927.0","pct_removed":"12.6","pct_kept_off":"47.8"},{"category":"Pre-orders","apps":69,"held":"19749.0","removed":"2488.0","pct_removed":"12.6","pct_kept_off":"31.9"},{"category":"Shipping","apps":387,"held":"14625.0","removed":"1825.0","pct_removed":"12.5","pct_kept_off":"42.4"},{"category":"Social proof","apps":99,"held":"6211.0","removed":"777.0","pct_removed":"12.5","pct_kept_off":"58.2"},{"category":"Product comparison","apps":90,"held":"4592.0","removed":"552.0","pct_removed":"12.0","pct_kept_off":"60.3"},{"category":"Product bundles","apps":171,"held":"33866.0","removed":"4036.0","pct_removed":"11.9","pct_kept_off":"53.2"},{"category":"Delivery and pickup","apps":217,"held":"12160.0","removed":"1437.0","pct_removed":"11.8","pct_kept_off":"45.8"},{"category":"Third-party logistics (3PL)","apps":130,"held":"3362.0","removed":"383.0","pct_removed":"11.4","pct_kept_off":"52.5"},{"category":"Accounting","apps":147,"held":"13280.0","removed":"1487.0","pct_removed":"11.2","pct_kept_off":"37.7"},{"category":"Image gallery","apps":113,"held":"7319.0","removed":"793.0","pct_removed":"10.8","pct_kept_off":"48.8"},{"category":"Subscriptions","apps":74,"held":"20267.0","removed":"2090.0","pct_removed":"10.3","pct_kept_off":"36.9"}],"category_return":[{"category":"Product feeds","apps":108,"held":"4999.0","removed":"640.0","pct_removed":"12.8","pct_kept_off":"74.8"},{"category":"Print on demand (POD)","apps":144,"held":"5735.0","removed":"782.0","pct_removed":"13.6","pct_kept_off":"72.0"},{"category":"Dropshipping","apps":342,"held":"41622.0","removed":"6969.0","pct_removed":"16.7","pct_kept_off":"65.9"},{"category":"Store data importer","apps":152,"held":"5539.0","removed":"736.0","pct_removed":"13.3","pct_kept_off":"65.6"},{"category":"Blogs","apps":106,"held":"4661.0","removed":"769.0","pct_removed":"16.5","pct_kept_off":"62.5"},{"category":"Search and filters","apps":84,"held":"5482.0","removed":"937.0","pct_removed":"17.1","pct_kept_off":"62.4"},{"category":"SEO","apps":374,"held":"40805.0","removed":"6415.0","pct_removed":"15.7","pct_kept_off":"60.3"},{"category":"Product comparison","apps":90,"held":"4592.0","removed":"552.0","pct_removed":"12.0","pct_kept_off":"60.3"},{"category":"Checkout - Other","apps":107,"held":"3414.0","removed":"497.0","pct_removed":"14.6","pct_kept_off":"58.8"},{"category":"Social proof","apps":99,"held":"6211.0","removed":"777.0","pct_removed":"12.5","pct_kept_off":"58.2"},{"category":"Image editor","apps":153,"held":"6567.0","removed":"1085.0","pct_removed":"16.5","pct_kept_off":"58.1"},{"category":"Analytics","apps":473,"held":"16775.0","removed":"2333.0","pct_removed":"13.9","pct_kept_off":"57.6"},{"category":"Fraud","apps":95,"held":"4900.0","removed":"723.0","pct_removed":"14.8","pct_kept_off":"57.3"},{"category":"Video and livestream","apps":139,"held":"5800.0","removed":"906.0","pct_removed":"15.6","pct_kept_off":"57.1"},{"category":"Countdown timer","apps":69,"held":"6091.0","removed":"821.0","pct_removed":"13.5","pct_kept_off":"57.1"},{"category":"Cart customization","apps":262,"held":"18601.0","removed":"2410.0","pct_removed":"13.0","pct_kept_off":"56.5"},{"category":"Abandoned cart","apps":154,"held":"12503.0","removed":"1937.0","pct_removed":"15.5","pct_kept_off":"56.4"},{"category":"Bulk editor","apps":167,"held":"8382.0","removed":"1322.0","pct_removed":"15.8","pct_kept_off":"56.3"},{"category":"Wishlists","apps":81,"held":"4303.0","removed":"644.0","pct_removed":"15.0","pct_kept_off":"55.3"},{"category":"Returns and exchanges","apps":95,"held":"7048.0","removed":"914.0","pct_removed":"13.0","pct_kept_off":"54.7"},{"category":"Workflow automation","apps":151,"held":"16195.0","removed":"2307.0","pct_removed":"14.2","pct_kept_off":"54.4"},{"category":"Pricing optimization","apps":99,"held":"3259.0","removed":"530.0","pct_removed":"16.3","pct_kept_off":"54.2"},{"category":"Order tracking","apps":126,"held":"16321.0","removed":"2438.0","pct_removed":"14.9","pct_kept_off":"53.4"},{"category":"Product bundles","apps":171,"held":"33866.0","removed":"4036.0","pct_removed":"11.9","pct_kept_off":"53.2"},{"category":"Navigation and menus","apps":68,"held":"10029.0","removed":"1543.0","pct_removed":"15.4","pct_kept_off":"53.0"},{"category":"Chat","apps":377,"held":"19986.0","removed":"3020.0","pct_removed":"15.1","pct_kept_off":"52.6"},{"category":"Third-party logistics (3PL)","apps":130,"held":"3362.0","removed":"383.0","pct_removed":"11.4","pct_kept_off":"52.5"},{"category":"Badges and icons","apps":132,"held":"12543.0","removed":"1957.0","pct_removed":"15.6","pct_kept_off":"51.8"},{"category":"Discounts","apps":395,"held":"25863.0","removed":"3557.0","pct_removed":"13.8","pct_kept_off":"51.3"},{"category":"Inventory sync","apps":228,"held":"7512.0","removed":"986.0","pct_removed":"13.1","pct_kept_off":"50.7"},{"category":"Upsell and cross-sell","apps":306,"held":"29006.0","removed":"4416.0","pct_removed":"15.2","pct_kept_off":"50.2"},{"category":"Email marketing","apps":159,"held":"31337.0","removed":"4130.0","pct_removed":"13.2","pct_kept_off":"50.2"},{"category":"Pay later","apps":57,"held":"7768.0","removed":"1026.0","pct_removed":"13.2","pct_kept_off":"50.2"},{"category":"Image gallery","apps":113,"held":"7319.0","removed":"793.0","pct_removed":"10.8","pct_kept_off":"48.8"},{"category":"Banners","apps":166,"held":"17358.0","removed":"2382.0","pct_removed":"13.7","pct_kept_off":"48.1"},{"category":"Digital products","apps":53,"held":"7337.0","removed":"927.0","pct_removed":"12.6","pct_kept_off":"47.8"},{"category":"Accounts and login","apps":103,"held":"4802.0","removed":"747.0","pct_removed":"15.6","pct_kept_off":"47.4"},{"category":"Loyalty and rewards","apps":168,"held":"28880.0","removed":"4171.0","pct_removed":"14.4","pct_kept_off":"47.1"},{"category":"Mobile app builder","apps":69,"held":"4242.0","removed":"709.0","pct_removed":"16.7","pct_kept_off":"46.5"},{"category":"Inventory optimization","apps":205,"held":"6330.0","removed":"847.0","pct_removed":"13.4","pct_kept_off":"46.4"},{"category":"Page builder","apps":203,"held":"29652.0","removed":"4318.0","pct_removed":"14.6","pct_kept_off":"46.2"},{"category":"Delivery and pickup","apps":217,"held":"12160.0","removed":"1437.0","pct_removed":"11.8","pct_kept_off":"45.8"},{"category":"Marketplaces","apps":124,"held":"36837.0","removed":"4872.0","pct_removed":"13.2","pct_kept_off":"44.7"},{"category":"Shipping rates","apps":177,"held":"6772.0","removed":"871.0","pct_removed":"12.9","pct_kept_off":"44.4"},{"category":"Affiliate programs","apps":118,"held":"14603.0","removed":"1894.0","pct_removed":"13.0","pct_kept_off":"44.0"},{"category":"Invoices and receipts","apps":192,"held":"11781.0","removed":"1603.0","pct_removed":"13.6","pct_kept_off":"43.8"},{"category":"Currency and translation","apps":98,"held":"19408.0","removed":"3011.0","pct_removed":"15.5","pct_kept_off":"43.1"},{"category":"Cookie consent","apps":24,"held":"6712.0","removed":"995.0","pct_removed":"14.8","pct_kept_off":"42.9"},{"category":"Order limits","apps":50,"held":"3079.0","removed":"436.0","pct_removed":"14.2","pct_kept_off":"42.9"},{"category":"Ads","apps":194,"held":"36980.0","removed":"4851.0","pct_removed":"13.1","pct_kept_off":"42.4"},{"category":"Shipping","apps":387,"held":"14625.0","removed":"1825.0","pct_removed":"12.5","pct_kept_off":"42.4"},{"category":"Stock alerts","apps":83,"held":"11628.0","removed":"1551.0","pct_removed":"13.3","pct_kept_off":"40.5"},{"category":"Legal","apps":132,"held":"6066.0","removed":"849.0","pct_removed":"14.0","pct_kept_off":"39.5"},{"category":"Pop-ups","apps":171,"held":"32538.0","removed":"4344.0","pct_removed":"13.4","pct_kept_off":"38.7"},{"category":"Accounting","apps":147,"held":"13280.0","removed":"1487.0","pct_removed":"11.2","pct_kept_off":"37.7"},{"category":"Product reviews","apps":215,"held":"92166.0","removed":"11999.0","pct_removed":"13.0","pct_kept_off":"37.6"},{"category":"Forms","apps":75,"held":"8495.0","removed":"1311.0","pct_removed":"15.4","pct_kept_off":"37.1"},{"category":"Subscriptions","apps":74,"held":"20267.0","removed":"2090.0","pct_removed":"10.3","pct_kept_off":"36.9"},{"category":"Wholesale","apps":72,"held":"7785.0","removed":"1012.0","pct_removed":"13.0","pct_kept_off":"36.6"},{"category":"Product variants","apps":217,"held":"36745.0","removed":"5092.0","pct_removed":"13.9","pct_kept_off":"36.3"},{"category":"Pricing quotes","apps":83,"held":"5934.0","removed":"793.0","pct_removed":"13.4","pct_kept_off":"34.8"},{"category":"Pre-orders","apps":69,"held":"19749.0","removed":"2488.0","pct_removed":"12.6","pct_kept_off":"31.9"},{"category":"Event booking","apps":62,"held":"9996.0","removed":"1346.0","pct_removed":"13.5","pct_kept_off":"28.4"}],"solo_regimes":[{"window":"ordinary weeks","ord":1,"low_n":653,"low":"65.2","five_n":21944,"five":"61.8","gap":"3.5"},{"window":"Shopify's own sweep","ord":2,"low_n":343,"low":"84.8","five_n":9682,"five":"83.5","gap":"1.3"},{"window":"the three days","ord":3,"low_n":2622,"low":"70.8","five_n":41077,"five":"41.5","gap":"29.3"}],"solo_dose":[{"rating":1,"reviews":2169,"pct_kept_off":"71.7","ci_low":"69.8","ci_high":"73.5"},{"rating":2,"reviews":453,"pct_kept_off":"66.4","ci_low":"62.0","ci_high":"70.6"},{"rating":3,"reviews":640,"pct_kept_off":"55.8","ci_low":"51.9","ci_high":"59.6"},{"rating":4,"reviews":2338,"pct_kept_off":"43.0","ci_low":"41.0","ci_high":"45.0"},{"rating":5,"reviews":41077,"pct_kept_off":"41.5","ci_low":"41.0","ci_high":"42.0"}],"churn_by_rating":[{"reviewer":"only ever 4-5 stars","footprint":"one review","accounts":356393,"pct_dark":"20.47"},{"reviewer":"wrote a 1-2 star review","footprint":"one review","accounts":11495,"pct_dark":"21.13"},{"reviewer":"only ever 4-5 stars","footprint":"two or more","accounts":133285,"pct_dark":"6.3"},{"reviewer":"wrote a 1-2 star review","footprint":"two or more","accounts":12440,"pct_dark":"2.99"}],"mechanism":[{"account":"alive","removed":43499,"kept_off":9543,"pct_kept_off":"21.9","low_n":1961,"low":"30.6","five":"21.8","gap":"8.8"},{"account":"dark","removed":7212,"kept_off":6989,"pct_kept_off":"96.9","low_n":549,"low":"97.4","five":"96.8","gap":"0.7"},{"account":"unseen","removed":92001,"kept_off":52851,"pct_kept_off":"57.4","low_n":5611,"low":"78.0","five":"56.1","gap":"21.9"}],"synchrony":[{"window":"ordinary","reviewers":13136,"pct_whole_account":"48.1"},{"window":"sweep","reviewers":6782,"pct_whole_account":"16.5"},{"window":"accident","reviewers":42342,"pct_whole_account":"28.6"}],"strata":[{"stratum":"posted under a year before","ord":1,"low_n":2006,"gap":"18.6","low_n_alive":428,"gap_alive":"9.8"},{"stratum":"posted 1-3 years before","ord":2,"low_n":3331,"gap":"23.0","low_n_alive":587,"gap_alive":"11.7"},{"stratum":"posted 3+ years before","ord":3,"low_n":2784,"gap":"16.4","low_n_alive":946,"gap_alive":"6.1"},{"stratum":"developer had replied","ord":4,"low_n":4447,"gap":"21.0","low_n_alive":1114,"gap_alive":"8.8"},{"stratum":"no developer reply","ord":5,"low_n":3674,"gap":"19.6","low_n_alive":847,"gap_alive":"8.4"},{"stratum":"edited by its author","ord":6,"low_n":1593,"gap":"21.1","low_n_alive":471,"gap_alive":"14.0"},{"stratum":"never edited","ord":7,"low_n":6528,"gap":"20.3","low_n_alive":1490,"gap_alive":"8.5"},{"stratum":"non-Latin script","ord":8,"low_n":1332,"gap":"15.6","low_n_alive":247,"gap_alive":"5.5"},{"stratum":"Latin script","ord":9,"low_n":6789,"gap":"20.5","low_n_alive":1714,"gap_alive":"8.9"}],"recovery_time":[{"week_of":"2026-05-04","days_observed":95,"removed":5386,"pct_kept_off":"61.4","is_event":false},{"week_of":"2026-05-11","days_observed":88,"removed":4058,"pct_kept_off":"59.8","is_event":false},{"week_of":"2026-05-18","days_observed":81,"removed":4825,"pct_kept_off":"65.0","is_event":false},{"week_of":"2026-05-25","days_observed":74,"removed":5783,"pct_kept_off":"63.9","is_event":false},{"week_of":"2026-06-01","days_observed":67,"removed":5072,"pct_kept_off":"68.0","is_event":false},{"week_of":"2026-06-08","days_observed":60,"removed":4971,"pct_kept_off":"68.1","is_event":false},{"week_of":"2026-06-15","days_observed":53,"removed":5903,"pct_kept_off":"60.9","is_event":false},{"week_of":"2026-06-22","days_observed":46,"removed":9469,"pct_kept_off":"38.4","is_event":false},{"week_of":"2026-06-29","days_observed":39,"removed":7224,"pct_kept_off":"53.3","is_event":false},{"week_of":"2026-07-06","days_observed":32,"removed":16290,"pct_kept_off":"78.4","is_event":false},{"week_of":"2026-07-13","days_observed":25,"removed":142014,"pct_kept_off":"49.7","is_event":true},{"week_of":"2026-07-20","days_observed":18,"removed":2336,"pct_kept_off":"84.4","is_event":false},{"week_of":"2026-07-27","days_observed":11,"removed":3124,"pct_kept_off":"90.9","is_event":false},{"week_of":"2026-08-03","days_observed":4,"removed":1380,"pct_kept_off":"96.6","is_event":false}],"controls":[{"band":"a. empty","n":192,"low":"52.6","five":"40.9","test":"length"},{"band":"b. under 100","n":821,"low":"54.0","five":"41.6","test":"length"},{"band":"c. 100-249","n":2494,"low":"65.7","five":"43.1","test":"length"},{"band":"d. 250-499","n":2435,"low":"71.1","five":"61.9","test":"length"},{"band":"e. 500+","n":2270,"low":"74.1","five":"66.3","test":"length"},{"test":"reach","band":"1 app","n":2623,"low":"70.8","five":"41.5"},{"test":"reach","band":"2-4","n":2365,"low":"51.5","five":"35.8"},{"test":"reach","band":"5-9","n":1419,"low":"61.1","five":"50.7"},{"test":"reach","band":"10-24","n":1260,"low":"88.7","five":"82.1"},{"test":"reach","band":"25+","n":454,"low":"100.0","five":"98.2"},{"n":7739,"apps":1846,"low":"67.6","five":"44.4","test":"app","band":"same app"}],"reach":[{"bucket":"1 app","ord":1,"n":46708,"pct_kept_off":"43.5","low_n":2623,"low_kept_off":"70.8","five_kept_off":"41.5"},{"bucket":"2-4","ord":2,"n":49836,"pct_kept_off":"36.3","low_n":2365,"low_kept_off":"51.5","five_kept_off":"35.8"},{"bucket":"5-9","ord":3,"n":24687,"pct_kept_off":"51.2","low_n":1419,"low_kept_off":"61.1","five_kept_off":"50.7"},{"bucket":"10-24","ord":4,"n":17548,"pct_kept_off":"82.6","low_n":1260,"low_kept_off":"88.7","five_kept_off":"82.1"},{"bucket":"25+","ord":5,"n":3933,"pct_kept_off":"98.5","low_n":454,"low_kept_off":"100.0","five_kept_off":"98.2"}],"lexicon":[{"word":"dropshipping","per1k_gone":"15.9","per1k_back":"2.2","lift":"7.16"},{"word":"feels","per1k_gone":"7.4","per1k_back":"2.1","lift":"3.54"},{"word":"refund","per1k_gone":"6.8","per1k_back":"2.0","lift":"3.36"},{"word":"changer","per1k_gone":"20.5","per1k_back":"6.3","lift":"3.25"},{"word":"serious","per1k_gone":"6.9","per1k_back":"2.1","lift":"3.22"},{"word":"https","per1k_gone":"6.0","per1k_back":"1.9","lift":"3.22"},{"word":"operations","per1k_gone":"5.9","per1k_back":"1.9","lift":"3.14"},{"word":"game","per1k_gone":"22.5","per1k_back":"7.2","lift":"3.12"},{"word":"stands","per1k_gone":"6.8","per1k_back":"2.3","lift":"3.04"},{"word":"insights","per1k_gone":"5.9","per1k_back":"2.0","lift":"2.91"},{"word":"partner","per1k_gone":"5.7","per1k_back":"2.0","lift":"2.86"},{"word":"significantly","per1k_gone":"9.6","per1k_back":"3.4","lift":"2.83"},{"word":"apart","per1k_gone":"6.4","per1k_back":"2.3","lift":"2.82"},{"word":"fulfillment","per1k_gone":"7.7","per1k_back":"3.0","lift":"2.58"},{"word":"descriptions","per1k_gone":"5.5","per1k_back":"2.2","lift":"2.53"},{"word":"managing","per1k_gone":"12.2","per1k_back":"4.8","lift":"2.51"},{"word":"genuinely","per1k_gone":"10.4","per1k_back":"4.2","lift":"2.5"},{"word":"stay","per1k_gone":"6.4","per1k_back":"2.6","lift":"2.44"}],"profiles":[{"grp":"arrived","n":42099,"avg_rating":"4.839","median_len":99.0,"pct_empty":"16.2","pct_low":"2.7","pct_gamechanger":"0.45","pct_url":"0.1","pct_dropship":"0.91","pct_adverb":"0.89","pct_long":"1.7"},{"grp":"came_back","n":73670,"avg_rating":"4.802","median_len":123.0,"pct_empty":"10.9","pct_low":"3.5","pct_gamechanger":"0.56","pct_url":"0.22","pct_dropship":"0.45","pct_adverb":"1.39","pct_long":"3.32"},{"grp":"corpus","n":856613,"avg_rating":"4.804","median_len":110.0,"pct_empty":"15.0","pct_low":"3.6","pct_gamechanger":"0.66","pct_url":"0.13","pct_dropship":"0.42","pct_adverb":"1.44","pct_long":"3.1"},{"grp":"kept_off","n":70161,"avg_rating":"4.632","median_len":181.0,"pct_empty":"7.8","pct_low":"8.0","pct_gamechanger":"1.91","pct_url":"0.65","pct_dropship":"2.47","pct_adverb":"3.07","pct_long":"7.3"}],"zombie_vintage":[{"year":2014,"zombies":46,"pct_of_arrived":"0.1","pct_of_corpus":"0.1","ratio":"0.79"},{"year":2015,"zombies":65,"pct_of_arrived":"0.2","pct_of_corpus":"0.2","ratio":"0.72"},{"year":2016,"zombies":271,"pct_of_arrived":"0.6","pct_of_corpus":"0.8","ratio":"0.82"},{"year":2017,"zombies":577,"pct_of_arrived":"1.4","pct_of_corpus":"1.3","ratio":"1.09"},{"year":2018,"zombies":852,"pct_of_arrived":"2.0","pct_of_corpus":"1.8","ratio":"1.14"},{"year":2019,"zombies":1627,"pct_of_arrived":"3.9","pct_of_corpus":"2.5","ratio":"1.53"},{"year":2020,"zombies":2806,"pct_of_arrived":"6.7","pct_of_corpus":"4.4","ratio":"1.51"},{"year":2021,"zombies":2124,"pct_of_arrived":"5.0","pct_of_corpus":"5.6","ratio":"0.9"},{"year":2022,"zombies":2747,"pct_of_arrived":"6.5","pct_of_corpus":"7.5","ratio":"0.87"},{"year":2023,"zombies":5369,"pct_of_arrived":"12.8","pct_of_corpus":"10.4","ratio":"1.23"},{"year":2024,"zombies":12279,"pct_of_arrived":"29.2","pct_of_corpus":"18.1","ratio":"1.61"},{"year":2025,"zombies":7916,"pct_of_arrived":"18.8","pct_of_corpus":"25.3","ratio":"0.74"},{"year":2026,"zombies":5410,"pct_of_arrived":"12.9","pct_of_corpus":"21.9","ratio":"0.59"}],"examples":[{"group":"kept_off","rating":1,"posted":"2024-03","category":"Store data importer","text":"Absolute scam, it's mind blowing, I just have to leave a review to warn others. There is no way these glowing 5 star reviews are real. I purchased credits to import listings and never got access to actually start the import. I contacted support multiple times."},{"group":"kept_off","rating":1,"posted":"2023-12","category":"Navigation and menus","text":"Lost out on a large amount of customers this weekend because the app disabled itself instead of telling me the free trial had ended. No notification about it. Really frustrating because it's a good app, but considering you can't find any products without the search function, this has lost my trust."},{"group":"kept_off","rating":1,"posted":"2018-08","category":"Image editor","text":"Very disappointed. I used this app and it caused a nightmare situation for my store. We had edited every photo on our website and the app reverted our photos to the previous versions. This app needs work. I would not recommend it."},{"group":"kept_off","rating":1,"posted":"2024-08","category":"Ads","text":"This app wasted our ad budget, applied a series of frivolous charges on our advertising account and led them to suspend the account due to the series of small payments applied — over 15 payments in a few hours. Sent several messages to the app developers and they aren't even responding."},{"group":"kept_off","rating":2,"posted":"2025-01","category":"Event booking","text":"Used the paid version for our other websites and it worked fine until we wanted to improve our booking system. The admin dashboard can be confusing, and when you contact support they talk to you in a condescending tone. Very unprofessional. For the price there are better options."},{"group":"kept_off","rating":5,"posted":"2025-11","category":"Testing","text":"This app is hands down the best AB testing tool I have ever used. It completely transformed the way I optimize my work and unlocked possibilities I never imagined. Since I started using it, my revenue has increased by 300 percent."},{"group":"came_back","rating":5,"posted":"2021-02","category":"Stock alerts","text":"We're loving this app! Customer support was amazing at replying (in under 5 minutes!) to our live chat. It has helped reduce customer e-mails on our end, as the app takes care of letting people know when something is back in stock."},{"group":"came_back","rating":5,"posted":"2021-11","category":"Chat","text":"Great app! Although there were some technical issues at first, the customer support staff were really helpful."},{"group":"came_back","rating":4,"posted":"2017-10","category":"Upsell and cross-sell","text":"This is a good service to use to improve average order value. We definitely made our money back within a week. My only feedback would be more CSS customization of the popup. It looks a little out of place."},{"group":"arrived","rating":5,"posted":"2017-06","category":"Analytics","text":"Makes customers life easy and great again."},{"group":"arrived","rating":5,"posted":"2025-05","category":"SEO","text":"stil working onit"},{"group":"arrived","rating":5,"posted":"2023-02","category":"Product reviews","text":"Thank you guys for this amazing app! very easy, effective & i cant believe its free! for beginners its a MUST have App."},{"group":"arrived","rating":5,"posted":"2024-09","category":"Digital products","text":"Marco was very helpful"},{"group":"arrived","rating":5,"posted":"2022-11","category":"Affiliate programs","text":"Quick to setup and straightforward to use, plenty of features for us to work with — customer support very helpful and responsive which is a big plus! Would recommend"}]}}