Mirakle Research · Sep 2026

Which app do merchants say they switched to?

What 1,095,175 Shopify App Store reviews say about moving between apps.

The observation

359

reviews say the merchant moved from one named app to another.

Same category, in so many words.

How to read the ring

One arc per app.
One ribbon per move.

Grey: routes fewer than 5 reviews name.

Every matched review

Five categories, one ring

Widths count reviews, not merchants.

First suspect · our reading

Most matches aren’t moves

17,254 phrase matches. 359 named moves.

Read in full

198 / 200

described the move they were counted as.

Read by an AI model, after fixing the rules on the same sample. Missed moves: not measured.

Which listing

93.3% at the new app

One dot per review.

What that hides

The app they left has to be on our name list.

So the apps shown losing merchants are mostly well-known ones. Leaving a small app is invisible.

Second suspect · deleted reviews

The tilt holds

Share written at the new app, with and without the 19 off the shelf.

Product reviews

66 arrive at Judge.me

119 reviews in the category.

Subscriptions

55 leave Recharge

86 reviews in the category.

Email marketing

57 leave Mailchimp

97 reviews in the category.

What it can’t say

A list of routes.
Not a churn rate.

No installs, no uninstalls, no merchant who moved without writing.

The full study

Every route, the name list
and the frozen data.

mirakle.dev/research

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