{"slug":"2026-09-21-price-changes","title":"Which is worth more reviews: a free plan, a free trial, or a lower price?","generated_at":"2026-09-22T00:00:00Z","source":{"environment":"production","note":"Pricing log: every pricing_changed row in shopify_app_changes before the snapshot date. Plan lists read as (name, price, trial) per plan with duplicated cards collapsed; rows with an empty plan list on either side, rows that changed only feature text, and rows without a plan list are not changes. A change undone within 14 days is a flicker and is set aside. Prices compared as monthly US-dollar amounts (yearly divided by 12); usage-based, one-time and 'Free to install' plans are not priced. A listing's free trial is the longest 'N-day free trial' on any of its plan cards, 0 if none; a trial move is only classified as one when every plan's price is unchanged, so the trial groups carry no price change with them. Reviews: every review we have observed, deleted and archived included, by posting date, 2026-01-01 to 2026-09-15. One unit per app and kind (its first clean change). Controls: 5 live apps in the same primary category with the closest review count in days -120 to -56 and no clean pricing change within 60 days. No installs, revenue, or subscriber counts are 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