Mirakle

Mirakle Research · June 11, 2026

Who actually gets reviewed on the Shopify App Store?

I crawled all 21,820 live apps on the Shopify App Store and counted every single review. The first number stopped me cold.

11,225 apps

51.4% of the entire App Store has zero reviews. Not one. Over half the catalogue is, to a shopper, invisible.

The ladder

Almost nobody climbs past a handful of reviews

Group every app by how many reviews it has and the App Store turns into a pyramid with almost no top. The median reviewed app has just 5 reviews. Only 1,188 apps — 5.4% of the store — have crossed 100.

Active, listed apps by review count. The “100+” club is a rounding error next to the silent majority.

Concentration

The top 1% of apps own more than half of all reviews

Line every app up from most-reviewed to least, and the curve below shows how fast the reviews run out. The richest 1% of apps hold the majority of all 837,361 reviews on the store. The top 10% hold almost everything. Social proof isn’t scarce — it’s hoarded.

Cumulative share of all reviews (y) held by the top share of apps (x). A perfectly equal store would track the dashed diagonal.

Where reviews live

Some categories are review deserts

The gap between “has at least one review” and “has real traction” varies wildly by category. Each app category below is a track: the faint dot is the share of apps with any review, the solid green dot the share that reached 100+.

The 18 largest categories by app count. A short bar means a crowded category where almost nobody earns reviews.

The reply layer

Leave a bad review and it’s a coin flip a developer answers

Developers can reply to reviews, and the data here is unusually honest about who bothers. Overall, only 26.8% of reviews ever get a reply — but 52.9% of negative reviews do. Bad reviews get better odds of a response. When developers do reply, the median is 2.0 days.

27% of all reviews get a reply
53% of negative reviews get a reply
How long developers take to respond, across 213,229 review→reply pairs. Most answers come within two days — or never.

The reviews that vanish

And it’s almost never the angry ones

Since April 28 I’ve watched reviews disappear between crawls — 66,902 of them so far. You’d expect merchants and developers to be scrubbing one-star complaints. The opposite is true: 97.6% of deleted reviews were five stars, and barely 1.0% were one or two. The reviews that quietly vanish are old (median age 3.2 years) and happy — churned merchants, deleted stores, purged incentivised reviews — not damage control.

Star-rating mix of deleted reviews vs. all visible reviews. If deletions were reputation management, the one-star bar would tower. It doesn’t.
Reviews observed vanishing per day since May 5. A steady few hundred to a thousand disappear every single day.

The most-reviewed apps on the store

AppCategoryReviews
Judge.me Product Reviews App Product reviews 40,261
TikTok Ads 13,225
Shopify Flow Workflow automation 10,824
Pop Convert ‑ Pop Ups, Banners Pop-ups 8,357
Loox ‑ Product Reviews App Product reviews 8,040
Appstle℠ Subscriptions App Subscriptions 7,357
SendWILL Popup Email Marketing Pop-ups 7,102
Shop Marketplaces 7,060
PageFly Landing Page Builder Page builder 5,682
Shopify Inbox Chat 5,404

Fastest to answer their reviewers

Apps with 50+ replies, ranked by median response time.

AppRepliesMedian
Appstle℠ Bundles & Upsells 865 0.0d
Socialwidget ‑ Instagram Feed 458 0.0d
FeedHub: Google Shopping Feed 326 0.0d
Booster Page Speed Optimizer 248 0.0d
Vify Order Printer PDF Invoice 231 0.0d
Appikon ‑ Back In Stock 185 0.0d
Swift SEO Page Speed Optimizer 158 0.0d
Dr Stacked Discounts on Cart 155 0.0d
POWR Sales Popup, Email Pop up 153 0.0d
AI Auto Tags, Flows & QR Codes 151 0.0d

How this was measured

  • Figures cover 21,820 apps that were active and publicly listed at the time of the crawl (June 11, 2026). Review counts are point-in-time.
  • “Reviews” means visible, non-archived reviews. Shopify’s separately-archived reviews are excluded from every count here.
  • A review is counted as deleted when it vanishes from an app’s active review pages between two crawls. That’s an observation, not Shopify’s internal delete timestamp, and detection only runs after a complete review scan. Apps above 10,000 reviews are excluded from deletion detection, because Shopify only displays the first 1,000 review pages.
  • Deletion observation began on April 28. The first full sweep retroactively flagged reviews that had already vanished, so the daily chart starts after that ramp-up to show the true ongoing rate.
  • Reply timing is the gap between a review’s post date and its developer reply’s post date, across pairs where both dates are known.

Independent research by Mirakle. Not affiliated with or endorsed by Shopify. Data current as of June 11, 2026.